MARKETING DEPARTMENT AS A PART OF ORGANIZATIONAL STRUCTURE OF UNIVERSITY AND FACULTY HOSPITALS IN SLOVAKIA

被引：0

作者：

Martovic, Matej ^{[1
]}

机构：

[1] Univ Ss Cyril & Methodius Trnava, Fac Mass Media Commun, Namestie J Herdu 2, Trnava 91701, Slovakia

来源：

MEGATRENDS AND MEDIA: REALITY AND MEDIA BUBBLES | 2018年

关键词：

health care; marketing; marketing department; marketing of hospitals; organization; structure;

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

In the environment of Slovak hospitals, marketing is usually unappreciated and often considered unnecessary. In countries which rank among the best in the healthcare quality measuring, hospitals have marketing departments as a part of their organizational structure. The article is going to address the issue of marketing departments and marketing implementation in the university and faculty hospitals in Slovakia.

引用

页码：455 / 463

页数：9