CURRENT CHALLENGES IN PLACE MARKETING IN NORTH-WEST ENGLAND

被引：0

作者：

Scott, Peter ^{[1
]}

Rowland, Caroline ^{[2
]}

机构：

[1] Liverpool John Moores Univ, Liverpool L3 5UX, Merseyside, England

[2] Univ Chester, Sch Business, Chester, Cheshire, England

来源：

INNOVATION, ENTREPRENEURSHIP AND DIGITAL ECOSYSTEMS | 2016年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：2095 / 2097

页数：3

共 6 条

[1]

Cheshire Marketing, DESTINATION MANAGEME

[2]

Heeley J., 2015, Urban Destination Marketing in Contemporary Europe

[3] Origins of marketing thought in Britain [J].

Jones, Brian ;

Tadajewski, Mark .

Kumar, V. .

[5] Eventalizing the marketing concept [J].

Tadajewski, Mark .

[6] Evolving to a new dominant logic for marketing [J].

Vargo, SL ;

Lusch, RF .