FACTORS THAT IMPACT THE INTENTION TO BUY ONLINE

被引:0
作者
Petrin, Renata [1 ]
Abreu Cardozo, Erico Aurelio [1 ]
Magalhaes Christino, Juliana Maria [1 ]
机构
[1] Univ Fed Minas Gerais, Belo Horizonte, MG, Brazil
关键词
Electronic commerce; Consumer behavior; Intention to buy online; TECHNOLOGY ACCEPTANCE; ELECTRONIC COMMERCE; CONSUMER-BEHAVIOR; USER ACCEPTANCE; SATISFACTION; INTERNET; TRUST; MODEL; RISK;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
The purpose of this article is to analyze the impact of technology acceptance and e-commerce itself and the perceived risk of online purchase intention. One issue that stands out in the discussions in the literature on consumer behavior in the information age is the strength of the impact of the factors associated with its intention to accept the technology and the subjective possibility of this individual to shop online. In order to investigate this issue, a model was elaborated from the literature on consumer behavior and technology acceptance. This model was analyzed through the structural equation modeling (MEE) used to evaluate 405 valid answers obtained through a survey. The results indicate that the acceptance of technology has a greater impact on the intention to buy online than the other factors analyzed.
引用
收藏
页码:101 / 114
页数:14
相关论文
共 28 条