An Empirical Study on the Factors Contributing to Disclosing Personal Information Online: Insecurity in the Digital Age Completed Research

Individuals' reluctance to provide personal information online could affect the US Governments' ability to hire qualified personnel for sensitive positions. The aim of this study is to show perceived big data security, trust, perceived leadership competency, information sensitivity, privacy concern and reward of a job play a role in limiting the willingness of disclosing sensitive personal information online. As a quantitative study, data was collected through an online survey using a 7-Point Likert Scale. Partial Least Square Structural Equation Modeling was used for data analysis from a total of 206 responses received. Based on the results, it was found that leadership, website trust and job reward have a significant impact on an individual's willingness to disclose, while perceived big data security and privacy concern did not. Of particular interest and contrary to previous studies on information disclosure, privacy concern did not show a significant influence on willingness to disclose.