Strategic business and network positioning for internationalisation

被引：9
|
作者：
Winch, Graham [1 ]
机构：
[1] Univ Manchester, Manchester Business Sch, Manchester M13 9PL, Lancs, England
来源：
SERVICE INDUSTRIES JOURNAL | 2014年 / 34卷 / 08期
关键词：
professional services; internationalisation; business positioning; network positioning; PROFESSIONAL SERVICE FIRMS; RESOURCE-BASED VIEW; LAW FIRMS; KNOWLEDGE; OPPORTUNITIES; CAPABILITIES; ORGANIZATION; CHALLENGES; MANAGEMENT;
D O I：
10.1080/02642069.2014.886196
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Despite growing research interest in the internationalisation of professional service firms, little research has investigated the implications of home market business positioning for network positioning in professional service firm internationalisation strategy. This paper develops theory in the service industries by investigating strategic positioning in professional service firm internationalisation through analysis of a case survey of 53 architectural practices. The results of this empirical analysis allow us to develop a configuration analysis of strategic positioning for professional service firm internationalisation as the principal theoretical contribution of this paper.
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页码：715 / 728
页数：14
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