During the past two decades there has been growing public and political awareness of the consequences of eutrophication in Denmark. By the mid-1980s, the environmental status of inland and coastal waters had deteriorated due to high nutrient loads. Consequently, a number of different Action Plans against water pollution were introduced. In the agricultural sector, focus has been on reductions in nitrogen leaching obtained by the introduction of various measures: a maximum limit to the density of livestock, 9 months' storage capacity for manure, catch crops for at least 6% of the land, enhanced utilization (up to 75%) of nitrogen in manure, etc. The agricultural sector in Denmark has implemented all of these measures, and as a result of the effort, the target for reductions in nitrogen leaching will be reached. Currently, the total loss of nitrogen from farmland is likely to be reduced by approximately 50% compared to the level in the mid-1980s. Some of the measures have been fair and based on sound arguments, and have been implemented with only minor difficulties, whereas others have proved troublesome and in our opinion disproportionately expensive. Today, further general regulation with equal restrictions toward all farmers regardless of differences in environmental impacts is no longer an acceptable path to follow. In the future, it will be necessary to pinpoint new measures in the most sensitive areas, where the potential for further reductions in nutrient loads is large. Danish Agriculture calls for specific actions-and consequently a shift in environmental management and policy making. Such a revised management strategy is the only path to follow in order to obtain further improvements in environmental conditions. Meanwhile, future development in the agricultural sector will be possible and a win-win situation can be reached.