The effect of social media on firm performance

被引：165

作者：

Tajvidi, Rana ^{[1
]}

Karami, Azhdar ^{[1
]}

机构：

[1] Bangor Univ, Bangor Business Sch, Coll Rd, Bangor LL57 2DG, Gwynedd, Wales

来源：

COMPUTERS IN HUMAN BEHAVIOR | 2021年 / 115卷

关键词：

Social media; Branding; Innovation; Firm performance; Hotel industry; WORD-OF-MOUTH; RESOURCE-BASED VIEW; COMPETITIVE ADVANTAGE; ENTREPRENEURIAL ORIENTATION; MARKETING CAPABILITIES; STRATEGIC MANAGEMENT; CUSTOMER ENGAGEMENT; HOTEL PERFORMANCE; TOURISM; IMPACT;

D O I：

10.1016/j.chb.2017.09.026

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

This study provides a new perspective on the effect of social media use in SMEs. The purpose of this paper is to investigate the influence of social media on firm performance with mediating role of marketing capabilities in the UK, hotel industry. In this research, a structural equation modelling method has been employed for data analysis. The survey data has been collected by mail survey from a sample of 384 hotels in the UK. Results from the data analysis demonstrate the positive and significant relationship between social media use and firm performance. However, the findings highlighted that marketing capabilities, namely branding and innovation, positively and significantly mediate the association between social media use and firm performance. Crown Copyright (c) 2017 Published by Elsevier Ltd. All rights reserved.

引用

页数：10

共 50 条

[21] Entrepreneurial orientation and performance of SMEs: the roles of marketing capabilities and social media usage
Susanto, Perengki
Hoque, Mohammad Enamul
Shah, Najeeb Ullah
Candra, Andel Hopi
Hashim, Nik Mohd Hazrul Nik
Abdullah, Nor Liza
JOURNAL OF ENTREPRENEURSHIP IN EMERGING ECONOMIES, 2023, 15 (02) : 379 - 403
[22] Media exposure on corporate social irresponsibility and firm performance
Teng, Chia-Chen
Yang, J. Jimmy
PACIFIC-BASIN FINANCE JOURNAL, 2021, 68
[23] Exploring the family effect on firm performance The impact of internal social capital dimensions on family firm performance
Mani, Yosra
Lakhal, Lassaad
INTERNATIONAL JOURNAL OF ENTREPRENEURIAL BEHAVIOR & RESEARCH, 2015, 21 (06): : 898 - 917
[24] Social Media Sentiments and Firm Value
Benjamin, Samuel Jebaraj
Biswas, Pallab Kumar
Marathamuthu, M. Srikamalaladevi M.
Arunachalam, Murugesh
APPLIED ECONOMICS, 2022, 54 (26) : 2983 - 2997
[25] Social Media and Firm Equity Value
Luo, Xueming
Zhang, Jie
Duan, Wenjing
INFORMATION SYSTEMS RESEARCH, 2013, 24 (01) : 146 - 163
[26] "Don't Be a Bragger!": Social Media Impression and Firm's Financial Performance
Suryani, Ani Wilujeng
Fernando, Fiki
CORPORATE REPUTATION REVIEW, 2024, 27 (03) : 157 - 171
[27] The Effect of Social Media on Hotels' Business Performance in the Lebanese Hotel Sector: Effect of Social Media on Hotels' Business Performance
Halawani, Firas Mohamad
Soh, Patrick C. H.
Muthaiyah, Saravanan
JOURNAL OF ELECTRONIC COMMERCE IN ORGANIZATIONS, 2019, 17 (03) : 54 - 70
[28] Moderating effect of innovation on corporate social responsibility and firm performance in realm of sustainable development
Anser, Muhammad Khalid
Zhang, Zhihe
Kanwal, Lubna
CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT, 2018, 25 (05) : 799 - 806
[29] Do firms still need to be social? Firm generated content in social media
Poulis, Athanasios
Rizomyliotis, Ioannis
Konstantoulaki, Kleopatra
INFORMATION TECHNOLOGY & PEOPLE, 2019, 32 (02) : 387 - 404
[30] An analysis of social media marketing strategy and performance in the context of fashion brands: The case of Taiwan
Wu, Chih-Wen
Guaita Martinez, Jose Manuel
Martin Martin, Jose Maria
PSYCHOLOGY & MARKETING, 2020, 37 (09) : 1185 - 1193

← 1 2 3 4 5 →