On Innovation of Henan Tourism Products by Fully Developing Rich Regional Cultural Resources

Central plain culture endows Henan with great attraction, which makes Henan tourism possess unique advantages of developing special cultural tourism products. However, there exist some problems such as lack of innovative operation, lack of systematic integration of cultural resources and lack of attraction due to shallow tapping of cultural tourism products. In order to innovate Henan cultural tourism products, some measures should be taken: to exploit the special cultural tourism products by integrating cultural resources, to make traditional culture fashionable, to-strengthen the pertinence and adaptability of cultural tourism products, to attach more importance to visualization and delighting of cultural tourism products, to develop exellent cultural tourism brands and to innovate marketing of cultural tourism products.