Explaining the Gender Gap in News Avoidance: "News-Is-for-Men" Perceptions and the Burdens of Caretaking

Even in wealthy post-industrial countries where equity between men and women has improved in recent years, women are still significantly more likely than men to say they avoid the news, a gender gap that has important implications for political participation. This article employs a qualitative, inductive approach to examine the how and why behind the gender gap in news consumption. Using in-depth interviews with 43 working- and middle-class individuals in the United Kingdom who say they rarely or never access conventional news sources, we find that decisions around when and whether to engage with news are (1) often viewed through a gendered lens, which we call "news-is-for-men" perceptions, and (2) subject to structural inequalities that shape people's everyday media consumption habits. These include both gender-based divisions of labor in the consumption of news within households and the physical and emotional burdens of caretaking responsibilities, which fall predominantly on women and can interfere with staying up-to-date with news. We argue that efforts to close the gender gap that fail to address both of these entrenched underlying causes are unlikely to succeed.