Communication strategy of Web Portal Platishers

被引：0

作者：

Quan, Wang ^{[1
]}

Sheng Qizhi ^{[1
]}

机构：

[1] Northeastern Univ, Zhihui St, Shenyang, Liaoning, Peoples R China

来源：

PROCEEDINGS OF THE 2018 4TH INTERNATIONAL CONFERENCE ON HUMANITIES AND SOCIAL SCIENCE RESEARCH (ICHSSR 2018) | 2018年 / 213卷

关键词：

Platisher; self-media; Universal Mediation; Communication strategy;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

With the rapid development of information technology and digital technology, new media has become the main way for us to obtain information. The rapid development of social media has become an inevitable trend. With the promotion of mobile communication, big data analysis and the development of cloud computing, social media is rising rapidly. The concept of UGC allows a large number of self-media users to emerge. The major Internet companies rushed to launch self-media products, the WeChat public platform was complacent and self-appointed. The situation of a single big company was broken and it entered the era of publicity. The core competitiveness of self-media platforms is often manifested in the competition for high-quality content and the specification of platform content. The investigation of its communication strategy mainly includes six parts.

引用

页码：429 / 433

页数：5