Social networks in combination with personnel marketing are the focus of this work These two currently relevant topics have been subjected to literary research and surveys in scientific databases. Based on the discovered information, a scenario has been set up for primary qualitative research, to which companies in the Liberec Region have been subjected. The sorting parameter for selection of companies that were subjected to thorough interviews business culture based on the parent companies' geographic origin. The qualitative research focused on internal and external company communication on social networks. The results of the thorough interviews were subjected to a group evaluation, which yielded important information related to the use of social networks for HR purposes. The final phases of the research involved uncovering latent information presented in the concluding synthesis. The aim of this contribution is to present the results of this qualitative research regarding the use of social networks in personnel marketing and based on the obtained information to predict the future of use of social networks in HR. In the Czech Republic, social networks are very popular across all age groups. Social networks used in the Czech Republic can be divided into two groups. The first consists of global networks, such as Facebook LinkedIn and Google+. Twitter can also be included in this list of social networks, even though its use method is ranked among micro blogs. The second group consists of Czech platforms with a local presence, such as Libimseti.cz, Lide.cz and Spoluzaci.cz. There is not enough current information about the use of social networks for HR purposes in the Czech environment. The missing information was the main reason for conducting the survey presented in this Article. The survey was conducted in March 2015.
