Study on Consumer Confidence in the Online Store

Online Store convenience brought about by better than a physical store, but the development of China's Internet store also in its infancy, at present, there are a number of related literature for the network to study the trust, however, observed that most of the trust before buying and e-commerce environment of trust research, therefore, this study hopes to buy a whole Online Store for the flow-way trust the focus of the theoretical study to explore the impact of today's trust. Online Store do not trust the reasons for the occurrence are: anonymous transaction, did not establish the initial trust, and payment mechanisms, and commodities to receive mode, and the entire management of this study was raised by domestic and foreign scholars study the impact of trust, the trust put forward a B2C Architecture: trust in the network stressed that the overall impact of the store as well as to customers between the recommendation to establish a network to the customer loyalty level, creating the largest corporate profit. In this study, the model contains two main levels: the purchase of pre-factors (such as e-commerce brands, safety, etc.), and after the purchase of factors (such as after-sales service, etc.). Through two kinds of levels to explore ways to affect the trust and from the empirical research found that China's current Online Store in the obstacles, to explore how to increase consumer business confidence.