Advancing the country image construct

被引:410
作者
Roth, Katharina P. [1 ]
Diamantopoulos, Adamantios [1 ]
机构
[1] Univ Vienna, Dept Business Adm, A-1210 Vienna, Austria
关键词
Country-of-origin; Country-of-origin image; Country image; Literature review; OF-ORIGIN IMAGE; CONSUMER ETHNOCENTRISM; DESTINATION IMAGE; PRODUCT-IMAGE; ATTITUDES; BEHAVIOR; PERCEPTIONS; PERSONALITY; DIMENSIONS; JAPANESE;
D O I
10.1016/j.jbusres.2008.05.014
中图分类号
F [经济];
学科分类号
02 ;
摘要
In today's globalized markets a favorable country-of-origin image (Col) has a considerable impact on consumers' evaluation of products originating from different countries and therefore influences their subsequent buying decisions. The current paper seeks to extend our conceptual understanding of the nature and functioning of the Col construct. The aim is threefold, namely to provide a succinct state-of-the-art picture of country image research in international marketing, to contribute to a better measurement of the country image construct, and, finally, to develop an agenda for future research. (C) 2008 Elsevier Inc. All rights reserved.
引用
收藏
页码:726 / 740
页数:15
相关论文
共 165 条
[1]   Nature and operation of attitudes [J].
Ajzen, I .
ANNUAL REVIEW OF PSYCHOLOGY, 2001, 52 :27-58
[2]  
Ajzen I., 1985, UNDERSTANDING ATTITU, P11, DOI DOI 10.1007/978-3-642-69746-3_2
[3]  
Allred A., 1999, Journal of Euro Marketing, V8, P29, DOI DOI 10.1300/J037V08N03_02
[4]  
[Anonymous], 2006, Consumer behaviour: A European perspective
[5]  
[Anonymous], 2003, NATL CRITICAL INTRO
[6]  
[Anonymous], 1997, PRODUCT COUNTRY IMAG
[7]  
[Anonymous], MANAGEMENT INT REV
[8]  
[Anonymous], 1959, Psychology: A study of a science
[9]  
Askegaard S., 1998, EUROPEAN ADV CONSUME, V3, P50
[10]   Context is key: The effect of program-induced mood on thoughts about the ad [J].
Aylesworth, AB ;
MacKenzie, SB .
JOURNAL OF ADVERTISING, 1998, 27 (02) :17-31