Need-based measure of consumer well being (CWB) in relation to personal transportation: Nomological validation

This paper reports the results of three studies designed to test the nomological validity of a consumer well-being (CWB) measure in relation to personal transportation. The CWB measure was developed guided by the theoretical notion that the CWB in relation to personal transportation vehicles is significantly enhanced when the consumption of the vehicle meets the full spectrum of human developmental needs (i.e., safety, economic, family, social, esteem, actualization, knowledge, and aesthetics needs). The nomological validity of the CWB measure was tested by exploring the various antecedents and consequences of the construct. This was done in three separate studies in which the results of one study prompted further conceptual development and additional testing. The overall findings of the three studies provided support for the nomological validity of the CWB measure.