A CRM Model Based on Mining Unstructured Customers' Data

被引：0
作者：
Deng Shaoling [1 ]
Li Yan [1 ]
机构：
[1] Shanghai Maritime Univ, Sch Econ & Management, Shanghai, Peoples R China
来源：
2008 4TH INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-31 | 2008年
关键词：
Content analysis; Decision tree; CRM; Data mining;
D O I：
暂无
中图分类号：
TN [电子技术、通信技术];
学科分类号：
0809 ;
摘要：
The objective of this research is to apply content analysis and decision tree criteria to analyze unstructured customer data. Base on this analysis, the hidden customer knowledge is discovered and a customer relationship management models is proposed. This could provide the best service model owing to the enounced of customer-orientation and making more effective marketing strategy. Finally, a case study will be presented to verify the feasibility and effectiveness of the approach proposed in this research.
引用
收藏
页码：11277 / 11279
页数：3
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