Pricing decisions for substitutable products in a two-echelon supply chain with firms' different channel powers

被引：91
作者：
Zhao, Jing [1 ]
Wei, Jie [2 ]
Li, Yongjian [3 ]
机构：
[1] Tianjin Polytech Univ, Sch Sci, Tianjin 300387, Peoples R China
[2] Mil Transportat Univ, Gen Courses Dept, Tianjin 300161, Peoples R China
[3] Nankai Univ, Sch Business, Tianjin 300071, Peoples R China
来源：
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS | 2014年 / 153卷
基金：
中国国家社会科学基金; 中国国家自然科学基金;
关键词：
Pricing; Channel power; Competitive strategies; Game theory; COMMON RETAILER; COMPETITION; STRATEGIES; INVENTORY; CONTRACT; GAME;
D O I：
10.1016/j.ijpe.2014.03.005
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
Pricing decisions for two substitutable products in a supply chain with one common retailer and two competitive manufacturers are considered in this paper. The purpose of this paper is to analyze the effects of the two manufacturers' different competitive strategies and the channel members' different power structures on the optimal pricing decisions. One centralized pricing model and seven decentralized pricing models are developed, and the corresponding analytical equilibrium solutions are obtained by using game-theoretic approach. Finally, numerical studies are presented to illustrate the effectiveness of the theoretical results, and to gain additional managerial insights. (C) 2014 Elsevier B.V. All rights reserved.
引用
收藏
页码：243 / 252
页数：10
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