Do PSAs Take a Bite Out of Shark Week? The Effects of Juxtaposing Environmental Messages With Violent Images of Shark Attacks

被引：36
作者：
Myrick, Jessica Gall [1 ]
Evans, Suzannah D. [2 ]
机构：
[1] Indiana Univ, Media Sch, Bloomington, IN 47405 USA
[2] Univ N Carolina, Sch Journalism & Mass Commun, Chapel Hill, NC USA
来源：
SCIENCE COMMUNICATION | 2014年 / 36卷 / 05期
关键词：
environmental communication; mass communication theory; perception of environment; psychology of communication; quantitative analysis; education; RISK INFORMATION-SEEKING; DISCRETE EMOTIONS; FEAR; TELEVISION; MODEL; COMMUNICATION; BEHAVIORS; ANGER; ACCESSIBILITY; PERCEPTIONS;
D O I：
10.1177/1075547014547159
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
A between-subjects experiment (N = 531) studied the juxtaposition of programming from the Discovery Channel's Shark Week with shark conservation public service announcements (PSAs). Cultivation and priming theories provided a conceptual framework for testing how shark-on-human violence paired with different types of PSAs (celebrity endorser present or not) influence audiences' emotional reactions, threat perceptions, willingness to support conservation, and intentions to seek information. Findings reveal that shark-on-human violence and presence of a PSA influence fear reactions and perceived threat of shark attacks. Findings related to conservation support, information seeking, and the role of previous Shark Week viewing and demographics are also discussed.
引用
收藏
页码：544 / 569
页数：26
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