MANAGEMENT CONTROL: BETWEEN GLOBAL PERFORMANCE AND SOCIAL RESPONSIBILITY

The integration of social and environmental goals into the management control systems should lead to the alignment of stakeholders' expectations and successful implementation of sustainability principles. In order to achieve or improve its global performances, a company must link its financial and global strategy, focusing on global and multi-criteria view of the organizational performance. This paper discusses, only from theoretical point of view, the issue of developing a global performance measurement system taking into account often conflicting stakeholders' expectations and the prevalence of economic and financial goals in managers' practices and culture. Its purpose is to promote the idea that only through a holistic, systematic and balanced approach the sustainable development and global performance can be achieved. The paper contributes to the Romanian accounting literature, because the lack of researches in this area is strongly felt, so it opens a topic on the multi-criteria view of the performance.