What mobile game projects attract business angels?

被引：0

作者：

Nekoo, AliReza Hashemi ^{[1
]}

Mobaraki, Mohammad Hasan ^{[1
]}

Rezaeian, Ali ^{[2
]}

Imanipour, Narges ^{[1
]}

机构：

[1] Univ Tehran, Entrepreneurship Fac, Tehran, Iran

[2] Shahid Beheshti Univ, Fac Management, Tehran, Iran

来源：

2018 2ND NATIONAL AND 1ST INTERNATIONAL DIGITAL GAMES RESEARCH CONFERENCE: TRENDS, TECHNOLOGIES, AND APPLICATIONS (DGRC) | 2018年

关键词：

Mobile Games; Business Angels; Decision-Making; Image Theory; Investment; UNCERTAINTY; INVESTORS;

D O I：

暂无

中图分类号：

TP31 [计算机软件];

学科分类号：

081202 ; 0835 ;

摘要：

The purpose of this paper is to recognize factors and decision process that Iranian business angels use when they thinking about an investment opportunity. Mobile game opportunities are investigated in this research. Real time observation and interview with business angels are used to determine business angel's opinions. And after theoretical saturation, output data is coded and modeled using image theory. The authors find that business angel's decision making process can be divided into two stages, compatibility test and profitability test. Business angel in the first stage try to reject investment options that are incompatible with his/her mentalities and then select one or more options based on profitability. There is no unique method for entrepreneurs when they need to attract a business angel. Every business angel regards special factors from investment opportunity based on his/her mental images and entrepreneur should consider to business angel's beliefs, goals and resources.

引用

页码：1 / 5

页数：5

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