Effects of Brand Placement Disclosures: An Eye Tracking Study Into the Effects Of Disclosures and the Moderating Role of Brand Familiarity

被引：11
作者：
Smink, Anneroos R.
van Reijmersdal, Eva A.
Boerman, Sophie C.
机构：
来源：
ADVANCES IN ADVERTISING RESEARCH VIII: CHALLENGES IN AN AGE OF DIS-ENGAGEMENT | 2017年
关键词：
PERSUASION KNOWLEDGE; ATTITUDE ACCESSIBILITY; IMPACT;
D O I：
10.1007/978-3-658-18731-6_7
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：85 / 96
页数：12
相关论文
共 24 条
[1]  
Bennett Michelle., 1999, European Advances in Consumer Research, V4, P193
[2]   Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs [J].
Boerman, Sophie C. ;
van Reijmersdal, Eva A. ;
Neijens, Peter C. .
JOURNAL OF ADVERTISING, 2015, 44 (03) :196-207
[3]   Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses [J].
Boerman, Sophie C. ;
van Reijmersdal, Eva A. ;
Neijens, Peter C. .
JOURNAL OF COMMUNICATION, 2012, 62 (06) :1047-1064
[4]  
Brennan Ian., 2004, J PROMOTION MANAGEME, V10, P185
[5]   Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content [J].
Buijzen, Moniek ;
Van Reijmersdal, Eva A. ;
Owen, Laura H. .
COMMUNICATION THEORY, 2010, 20 (04) :427-450
[6]   Embedded Advertising on Television: Disclosure, Deception, and Free Speech Rights [J].
Cain, Rita Marie .
JOURNAL OF PUBLIC POLICY & MARKETING, 2011, 30 (02) :226-238
[7]   Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response [J].
Campbell, Margaret C. ;
Mohr, Gina S. ;
Verlegh, Peeter W. J. .
JOURNAL OF CONSUMER PSYCHOLOGY, 2013, 23 (04) :483-495
[8]   Brand familiarity and advertising repetition effects [J].
Campbell, MC ;
Keller, KL .
JOURNAL OF CONSUMER RESEARCH, 2003, 30 (02) :292-304
[9]  
DAstous A., 2000, Journal of Current Issues and Research in Advertising, V22, P31, DOI [10.1080/10641734.2000.10505106, DOI 10.1080/10641734.2000.10505106]
[10]   THE ROLE OF ATTITUDE ACCESSIBILITY IN THE ATTITUDE-TO-BEHAVIOR PROCESS [J].
FAZIO, RH ;
POWELL, MC ;
WILLIAMS, CJ .
JOURNAL OF CONSUMER RESEARCH, 1989, 16 (03) :280-288
123