Engaging with energy reduction: Does a climate change frame have the potential for achieving broader sustainable behaviour?

Reducing energy use is key in meeting ambitious climate change targets being set around the world. This research considers the psychological impact, and potential for behavioural spillover, resulting from receiving energy information framed in terms of financial costs or the environment. We utilised an online tool in order to present undergraduate participants with an energy display simulation of their own energy use and presented energy use in terms of kilowatt-hours, carbon dioxide (CO2), or costs. Study 1 found increased motivations to save energy for climate change reasons and some indications that environmental behaviour might increase after participants received CO2 information compared to alternatives. Study 2 found that CO2 information increased climate change salience, which mediated effects observed on environmental behaviour intentions. Data suggest that highlighting climate change in relation to energy savings may be useful for promoting broader environmental behaviour. (C) 2013 The Authors. Published by Elsevier Ltd. All rights reserved.