The dissemination of scientific content implies the development of specific strategies for both students and teachers, who rarely work with such strategies and quite often acquire them in the classroom. Currently, MasterChem is the informative project best valued by the Ministry of Science and Innovation in Spain for the promotion of education and the awakening of vocation among young people aged from six to eighteen years old. Additionaly it has obtained an honourable mention in Science in Action for being an innovative proposal that adapts a successful television formula to bringing Chemistry closer to the public. A mixed methodology (i.e., quantitative and qualitative) is carried out, based on a set of surveys developed on the participants. Research interviews with the organizers and a detailed analysis of the audiovisual resources were issued. The results show that this innovative initiative positively affects the perception of Science (98% of cases) and favours the students' approach of students to Chemistry (100%). Accordingly, it concludes that the project fosters regard and appreciation for Chemistry, and improves educational quality and innovation, as well as scientific and research skills of the participants (teachers and students). Moreover it allows teachers to apply the contents in the laboratory and exchange experiences with other centres and at different educational levels.
