Social Presence and User-Generated Content of Social Media in China

被引：4

作者：

Sun, Rui ^{[1
]}

Hong Xue-Jiao ^{[1
]}

机构：

[1] Huaqiao Univ, Sch Business Adm, Quanzhou, Peoples R China

来源：

INTERNATIONAL JOURNAL ON SEMANTIC WEB AND INFORMATION SYSTEMS | 2019年 / 15卷 / 03期

关键词：

Perceived Risk; Social Media; Social Presence; User-Generated Content; NETWORKING SITES; ONLINE; CONCEPTUALIZATION; ENVIRONMENTS; TRUST;

D O I：

10.4018/IJSWIS.2019070103

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

As a representative of the flourishing development of the internet, social media is a critical platform for user-generated content (UGC). This study investigated the relationship between social presence and UGC through qualitative and quantitative methods. Social presence and user value were divided into three dimensions to comprehensively analyze how sensory, affective, and cognitive social presence produces emotional, social, and functional user value, thereby driving the formulation of UGC. Empirical research was carried out incorporating the moderating effect of perceived risk.

引用

页码：35 / 47

页数：13

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