The impact of public scrutiny on corporate philanthropy

被引：79
作者：
Gan, Ailian [1 ]
机构：
[1] Monetary Author Singapore, Singapore, Singapore
来源：
JOURNAL OF BUSINESS ETHICS | 2006年 / 69卷 / 03期
关键词：
altruism; corporate giving; corporate philanthropy; strategic philanthropy;
D O I：
10.1007/s10551-006-9087-4
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper proposes that a corporation's vulnerability to public scrutiny drives its corporate giving. The hypothesis that companies donate for strategic motives is tested against the alternative that they do so for altruistic reasons. Court cases and news articles were selected as proxies for public scrutiny. Macroeconomic variables were used to gauge the level of public charitable need and test for altruism. Through examining the philanthropic behavior of 40 Fortune 500 companies over 7 years, this paper finds that companies are strategic and altruistic in their giving.
引用
收藏
页码：217 / 236
页数：20
相关论文
共 30 条
[1]   An analysis of corporate donations: United Kingdom evidence [J].
Adams, M ;
Hardwick, P .
JOURNAL OF MANAGEMENT STUDIES, 1998, 35 (05) :641-654
[2]   IMPURE ALTRUISM AND DONATIONS TO PUBLIC-GOODS - A THEORY OF WARM-GLOW GIVING [J].
ANDREONI, J .
ECONOMIC JOURNAL, 1990, 100 (401) :464-477
[3]   THE STRATEGIC BEQUEST MOTIVE [J].
BERNHEIM, BD ;
SHLEIFER, A ;
SUMMERS, LH .
JOURNAL OF POLITICAL ECONOMY, 1985, 93 (06) :1045-1076
[4]   Corporate reputation and philanthropy: An empirical analysis [J].
Brammer, S ;
Millington, A .
JOURNAL OF BUSINESS ETHICS, 2005, 61 (01) :29-44
[5]   The development of corporate charitable contributions in the UK: A stakeholder analysis [J].
Brammer, S ;
Millington, A .
JOURNAL OF MANAGEMENT STUDIES, 2004, 41 (08) :1411-1434
[6]  
Buchholtz AK., 1999, Business Society, V38, P167, DOI DOI 10.1177/000765039903800203
[7]   A theory of impact philanthropy [J].
Duncan, B .
JOURNAL OF PUBLIC ECONOMICS, 2004, 88 (9-10) :2159-2180
[8]  
Freeman RE., 2010, STRATEG MANAG, DOI DOI 10.1017/CBO9781139192675
[9]  
Friedman M., 1970, New York Times Magazine, P122, DOI DOI 10.1007/978-3-540-70818-6_14
[10]  
FRY LW, 1982, ACAD MANAGE J, V25, P94, DOI 10.5465/256026
123