The impact of public scrutiny on corporate philanthropy

被引:77
作者
Gan, Ailian [1 ]
机构
[1] Monetary Author Singapore, Singapore, Singapore
关键词
altruism; corporate giving; corporate philanthropy; strategic philanthropy;
D O I
10.1007/s10551-006-9087-4
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper proposes that a corporation's vulnerability to public scrutiny drives its corporate giving. The hypothesis that companies donate for strategic motives is tested against the alternative that they do so for altruistic reasons. Court cases and news articles were selected as proxies for public scrutiny. Macroeconomic variables were used to gauge the level of public charitable need and test for altruism. Through examining the philanthropic behavior of 40 Fortune 500 companies over 7 years, this paper finds that companies are strategic and altruistic in their giving.
引用
收藏
页码:217 / 236
页数:20
相关论文
共 30 条