A Multifaceted Analysis of Tourism Satisfaction

The objective of this research was to provide empirical evidence that satisfaction with travel and tourism services is the result of satisfaction during various stages of the tourism experience. The Leiper model of the tourism system was used as the theoretical underpinning from which a structural model was generated and analyzed. Data were collected via self-reported measure from Virginians who had recently traveled. LISREL-8 was used with the Maximum Likelihood Method of Estimation. The findings indicated that tourists' level of satisfaction or dissatisfaction during various stages of travel affect their overall satisfaction with travel and tourism services.