The eruption and destruction of logistics relationships: Brokering value in the supply chain

被引：0

作者：

Pappu, M ^{[1
]}

Herndon, NC ^{[1
]}

Pelton, LE ^{[1
]}

机构：

[1] Univ N Texas, Denton, TX 76203 USA

来源：

2000 AMA EDUCATORS' PROCEEDINGS - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING | 2000年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The proliferation of strategic partnering agreements in the global marketplace has been fraught with uneven performance outcomes. By some accounts, strategic alliance failure rates range between 60 percent and 80 percent, depending on the nature and scope of the alliance. Yet, alliance survivors boast extraordinary ROIs and market share gains. Certainly, strategic partnering agreements are no panacea for marketplace success. This admonition has not deterred global logistics companies from developing the greatest number of strategic partnering agreements in the industry's history.

引用

页码：109 / 110

页数：2