Power relations within brand management: the challenge of social media

被引：8
作者：
Leitch, Shirley [1 ]
Merlot, Elizabeth [2 ]
机构：
[1] Chancelry Bldg 10, Acton, ACT 2601, Australia
[2] POB 218, Hawthorn, Vic 3122, Australia
来源：
JOURNAL OF BRAND MANAGEMENT | 2018年 / 25卷 / 02期
关键词：
CONSUMER; FACEBOOK; IMPACT;
D O I：
10.1057/s41262-017-0081-1
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：85 / 92
页数：8
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