A holistic model integrating value co-creation methodologies towards the sustainable development

In the current context, it is observed the need of organizations and institutions not only to satisfy diverse stakeholder expectations as well as meeting the growing need for sustainability innovations. Taking that into account, co-creation can play a key role in stakeholders engagement and sustainable practices could provide a participatory and integrative environment. However, it is barely discussed by academics and practitioners how value co-creation can be a relevant mechanism for sustainable development (SD), what are the key factors for co-creation aimed at SD and how to align co-creation with sustainability. To answer these questions, this study aims to propose a conceptual model of co-creation for sustainability, involving techniques and methodologies aimed at stakeholder engagement and contribution to SD. We used mixed methods approach, based on the use of a bibliometric model, followed by a Survey with application of a structured questionnaire for participants from virtual communities of co-creation processes or sustainability. Based on content analysis and statistical analyzes, a complex interconnection was observed, demonstrating the configuration of an open system, which could be better understood from the construction of a holistic model of co-creation for sustainability. The model can contribute to the meeting of the disciplines of co-creation and the triple bottom line vision of sustainability, integrating key factors and different methodologies that generally are studied in an exclusive and non complementary way, becoming innovative for the academic, business and social environment. Lastly, it can be concluded that the model can be used integrally or in parts, in organizations of any nature, formal or otherwise, or even from the integration of some individuals of the society who seek solutions for sustainable development. (C) 2018 Elsevier Ltd. All rights reserved.