DO GENDER AND PERSONALITY TRAITS INFLUENCE USE OF DEAL SITES?

被引：0
作者：
Sudzina, Frantisek [1 ,2 ]
机构：
[1] Univ Chem Technol, Dept Econ & Management, Prague, Czech Republic
[2] Aalborg Univ, Dept Business & Management, Aalborg, Denmark
来源：
IDIMT-2015: INFORMATION TECHNOLOGY AND SOCIETY INTERACTION AND INTERDEPENDENCE | 2015年 / 44卷
关键词：
adoption; deal sites; personality traits; empirical research;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Deal sites became widespread, there are numerous both international and local players in the market. The research presented in the paper investigates if gender and personality traits influence use (versus non-use) of deal sites. Big Five Inventory-10 is used to measure personality traits. The findings are that gender, agreeableness and neuroticism significantly influences use of deal sites. These findings hold true regardless whether non-awareness is deal sites is considered or not.
引用
收藏
页码：133 / 138
页数：6
相关论文
共 16 条
12