Consumer Preferences for Tomatoes: The Influence of Local, Organic, and State Program Promotions by Purchasing Venue

被引：0

作者：

Carroll, Kathryn A. ^{[1
]}

Bernard, John C. ^{[2
]}

Pesek, John D., Jr. ^{[2
]}

机构：

[1] Univ Wisconsin Madison, Dept Consumer Sci, Madison, WI USA

[2] Univ Delaware, Dept Appl Econ & Stat, Newark, DE 19716 USA

来源：

JOURNAL OF AGRICULTURAL AND RESOURCE ECONOMICS | 2013年 / 38卷 / 03期

关键词：

choice experiment; consumer preference; farmers' markets; local food; organic; state marketing program; tomatoes; willingness to pay; WILLINGNESS-TO-PAY; CHOICE EXPERIMENT; FOOD; PRESERVATION; INFORMATION;

D O I：

暂无

中图分类号：

F3 [农业经济];

学科分类号：

0202 ; 020205 ; 1203 ;

摘要：

A choice experiment of consumers from five Mid-Atlantic states was conducted to compare marginal willingness to pay for fresh tomatoes with the attributes locally grown, state marketing program promoted, and organic from either a grocery store or farmers' market. Data were analyzed using a mixed logit model. Results show that consumers in Maryland, Pennsylvania, and Virginia prefer local tomatoes, while those in Delaware and New Jersey prefer state program versions. Unexpectedly, price premiums for organic over conventional tomatoes were only exhibited in Maryland, and Virginia was the only state with a significant premium for the farmers' market venue.

引用

页码：379 / 396

页数：18

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