Performance Implications of Business Models

This paper aims at reviewing the concept of business model in relation to the explanation of differences of firm performance levels and thus contributing to the preparation of empirical research aiming at identification of factors affecting business performance. The paper builds on ongoing debate in the field of strategic management reviewing two fundamental perspectives explaining firm performance heterogeneity (positioning approach and resource-based view) and combines them with recently emerged concept of business models, which are especially by business practitioners used as the explanation of above-average returns.