Now or never! The effect of deadlines on charitable giving:. Evidence from two natural field experiments

被引：23
|
作者：
Damgaard, Mette Trier [1 ]
Gravert, Christina [2 ]
机构：
[1] Aarhus Univ, Dept Econ & Business, Fuglesangs Alle 4, DK-8210 Aarhus V, Denmark
[2] Gothenburg Univ, Dept Econ, Vasagatan 1, S-41124 Gothenburg, Sweden
来源：
JOURNAL OF BEHAVIORAL AND EXPERIMENTAL ECONOMICS | 2017年 / 66卷
关键词：
Field experiment; Charitable giving; Time preference; Deadline; Avoiding-the-ask; PROCRASTINATION; ALTRUISM;
D O I：
10.1016/j.socec.2016.04.013
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Do time constraints impact charitable giving? This paper develops a simple model to show how deadlines could affect the propensity to make a charitable donation. We then conduct two field experiments to show empirically the effect of deadlines on charitable giving. About 53,000 prior donors of a large Danish charity received e-mails and text messages with varying deadlines for giving. We find no effect of deadlines on the propensity to give. Instead we observe a "now-or-never" effect; either donations are made immediately or not at all. (C) 2016 Elsevier Inc. All rights reserved.
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页码：78 / 87
页数：10
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