Now or never! The effect of deadlines on charitable giving:. Evidence from two natural field experiments

被引：23

作者：

Damgaard, Mette Trier ^{[1
]}

Gravert, Christina ^{[2
]}

机构：

[1] Aarhus Univ, Dept Econ & Business, Fuglesangs Alle 4, DK-8210 Aarhus V, Denmark

[2] Gothenburg Univ, Dept Econ, Vasagatan 1, S-41124 Gothenburg, Sweden

来源：

JOURNAL OF BEHAVIORAL AND EXPERIMENTAL ECONOMICS | 2017年 / 66卷

关键词：

Field experiment; Charitable giving; Time preference; Deadline; Avoiding-the-ask; PROCRASTINATION; ALTRUISM;

D O I：

10.1016/j.socec.2016.04.013

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Do time constraints impact charitable giving? This paper develops a simple model to show how deadlines could affect the propensity to make a charitable donation. We then conduct two field experiments to show empirically the effect of deadlines on charitable giving. About 53,000 prior donors of a large Danish charity received e-mails and text messages with varying deadlines for giving. We find no effect of deadlines on the propensity to give. Instead we observe a "now-or-never" effect; either donations are made immediately or not at all. (C) 2016 Elsevier Inc. All rights reserved.

引用

页码：78 / 87

页数：10

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