Influences of Social Learning on Customer?s Intention to Download an Application from a Start-up Company

被引：1

作者：

Justitia, Army ^{[1
,2
]}

Ambarrina, Dewi ^{[1
]}

Raharjana, Indra Kharisma ^{[1
]}

Dina, Nasa Zata ^{[3
]}

Iahad, Noorminshah A. ^{[4
]}

机构：

[1] Univ Airlangga, Fac Sci & Technol, Informat Syst, Surabaya, Indonesia

[2] Natl Cheng Kung Univ, Dept Ind & Informat Management, Tainan, Taiwan

[3] Univ Airlangga, Fac Vocat Studies, Dept Engn, Surabaya, Indonesia

[4] Univ Teknol Malaysia, Dept Informat Syst, Skudai Johor Bahru, Malaysia

来源：

TEM JOURNAL-TECHNOLOGY EDUCATION MANAGEMENT INFORMATICS | 2022年 / 11卷 / 04期

关键词：

- Customer?s intention; download application; small business; social learning theory; start-up company; PURCHASE DECISION-MAKING; COMMERCE; DESIGN;

D O I：

10.18421/TEM114-27

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

We examine the power of social learning on customers' intention to download an application (app) from a start-up company, usually a small business. This method is often referred to as social learning. In this case, the intention to download is influenced by the information learned from online groups and forums, product reviews, as well as wordof-mouth. In this study, the model is approached to examine customer behavior involving three social learning platforms; and how this can influence the intention to download an app from start-up companies.

引用

页码：1640 / 1652

页数：13