A CASE STUDY OF "BRAILLE RIDDLES" PROJECT - AN EXAMPLE OF SOCIAL ENTREPRENEURIAL START-UP PROJECT IN THE REPUBLIC OF CROATIA

Entrepreneurship has been considered as the backbone of the innovation sector and the economy of a country and is an essential part of this paper. Establishing an enterprise requires, among others, a thorough analysis of macro and micro environment, right pricing and accurate market definition. Social entrepreneurship has brought a revolution in entrepreneurship itself, as it takes into consideration non-conventional success measuring metrics. With profit maximization, social entrepreneurship has an additional goal of accomplishing given social goals. The aims of this paper are to analyze the mechanisms of social entrepreneurial and startup ecosystems in the Republic of Croatia and to analyze "Braille Riddles" project in that context. The "Braille Riddles" project contains elements of social and startup enterprise and can be classified as a social entrepreneurial project. The main goal of the project is to increase the level of literacy of blind and partially sighted persons by increasing their literacy rates. Through an in-depth analysis of the project as well as depth interviews with active project participants, the main focus of the paper is to put "Braille Riddles" startup project into the social entrepreneurial and startup ecosystem framework in the Republic of Croatia.