Towards a Four-Dimensional Dynamic Trust Model in B2C Cross-Border E-Commerce

被引：0

作者：

Ding, Xinyi ^{[1
]}

Wei, Tianlan ^{[1
]}

Cao, Cong ^{[1
]}

机构：

[1] Zhejiang Univ Technol, Sch Management, Hangzhou, Peoples R China

来源：

2022 13TH INTERNATIONAL CONFERENCE ON E-EDUCATION, E-BUSINESS, E-MANAGEMENT AND E-LEARNING, IC4E 2022 | 2022年

关键词：

Cross border e-commerce; online trust; trust model; trust management; INFORMATION-TECHNOLOGY; USER ACCEPTANCE; ONLINE;

D O I：

10.1145/3514262.3514299

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

This paper discusses the specific influencing factors of consumer trust in B2C cross-border e-commerce. It puts forward a comprehensive trust model to provide full-cycle support for the generation and management of the trust. Based on the comprehensive technology acceptance theory (UTAUT), the model adds perceived risk variables. The model comprehensively summarizes the influencing factors of consumer trust from four aspects: public opinion, consumers, enterprises and third-party institutions. The model has good adaptability and can support cross-border e-commerce enterprises to establish and manage consumer trust in different regions and different trust relationship stages.

引用

页码：414 / 418

页数：5

共 26 条

[1]

Bandura A., 1986, SOCIAL FDN THOUGHT A

[2] The challenges facing global E-commerce [J].

Bingi, P ;

Mir, A ;

Khamalah, J .

INFORMATION SYSTEMS MANAGEMENT, 2000, 17 (04) :26-34

[3] USER ACCEPTANCE OF COMPUTER-TECHNOLOGY - A COMPARISON OF 2 THEORETICAL-MODELS [J].

DAVIS, FD ;

BAGOZZI, RP ;

WARSHAW, PR .

MANAGEMENT SCIENCE, 1989, 35 (08) :982-1003

[4] EXTRINSIC AND INTRINSIC MOTIVATION TO USE COMPUTERS IN THE WORKPLACE [J].

DAVIS, FD ;

BAGOZZI, RP ;

WARSHAW, PR .

JOURNAL OF APPLIED SOCIAL PSYCHOLOGY, 1992, 22 (14) :1111-1132

[5]

DOUGLASS RB, 1977, PHILOS RHETORIC, V10, P130

[6] TRUST, SATISFACTION, AND ONLINE REPURCHASE INTENTION: THE MODERATING ROLE OF PERCEIVED EFFECTIVENESS OF E-COMMERCE INSTITUTIONAL MECHANISMS [J].

Fang, Yulin ;

Qureshi, Israr ;

Sun, Heshan ;

McCole, Patrick ;

Ramsey, Elaine ;

Lim, Kai H. .

MIS QUARTERLY, 2014, 38 (02) :407-+

[7] National culture and consumer trust in e-commerce [J].

Hallikainen, Heli ;

Laukkanen, Tommi .

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 2018, 38 (01) :97-106

[8]

HEAD M., 2002, Q J ELECT COMMERCE, V3, P307

[9]

Huang J.S., 2019, Digital Enablement and Innovation in China: A Casebook, P39

[10] A Meta-analysis of Online Trust Relationships in E-commerce [J].

Kim, Yeolib ;

Peterson, Robert A. .

JOURNAL OF INTERACTIVE MARKETING, 2017, 38 :44-54

← 1 2 3 →