Research on the Motivation of Personal Using Blog

被引：0

作者：

Ma, Junping ^{[1
]}

Li, Chunqing ^{[1
]}

Wang, Xiaoying ^{[1
]}

机构：

[1] Xian Technol Univ, Sch Econ & Management, Xian 710032, Peoples R China

来源：

EIGHTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III | 2009年

关键词：

motivation; blog; individual;

D O I：

暂无

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

With the method of questionnaire investigation and the statistical analysis, this paper analyzed the impact of knowledge management, emotional communication and popular trend on blog use. The result shows that the three independent variables have positive, significant affection on blog use, and emotional communication is the most significant influence factor.

引用

页码：1069 / 1073

页数：5