A Study on Authenticity Based on the Perspective of Tourism Development of World Cultural Heritage Area - A Case of Yin Ruins

As the basic characteristics of world cultural heritage, authenticity is a vital indicator to measure heritage value as well as fundamental requirement to the protection of heritage. At present, the studies focus on the pure concept of authenticity is rich, while the study from the practice and the application of authenticity in tourism development is rare. Based on the process of authenticity study review and summarization, this paper, from the new perspective of heritage tourism development, redefines the connotations of authenticity which includes historical authenticity, coherence of its context, and unique style of local place and harmony of its overall environment. Taking Yin Ruins as a case, it discusses the role of authenticity to tourism development of cultural heritage area from tourism supply, core competitiveness and tourism demand of heritage area, and comes up with its experience and future tourism product development space according to authenticity concept proposed, aiming at helping the authenticity of cultural heritage to be respected, protected, excavated, and transmitted during the tourism development process, raising tourism attraction of heritage area, and promoting its harmonious and sustainable development.