The factors affecting consumers' attitudes towards online shopping

Although internet shopping increases tremendously in Turkey, about %88.4 of consumers in Turkey never shopped online. Research done on the attitudes of consumers towards online shopping in countries other than Turkey found that there are consumer trait factors that affect the attitudes of consumers towards online shopping. The main objective of this research is to find out whether these factors play an important role or not on the attitudes of consumers towards online shopping in Turkey. Results show that advantages of internet shopping, being able to use internet, internet security, internet usage, internet shopping experience are important factors on attitudes of consumer towards online shopping. In addition, attitudes of males towards online shopping are more positive than female counterparts. The attitudes of experienced online shoppers are more positive than attitudes a inexperienced consumers. Finally it has been concluded that education level, and income level are also important factors that affect attitudes of consumers towards online shopping.