Communication and common sense in latin american societies

The notions about Common Sense and Democratic Societies are approached from communicational elements that allow interpreting multidimensional social reality, deconstructing it, proposing its reconfiguration and articulating Communication as a source of social transformation. A differentiation of matrices, approaches and communicational approaches is developed that allow understanding each communicational element based on specific goals and objectives of a quantitative and qualitative order. Communication management strategies inherent to the various forms of popular organization are proposed that allow to improve democratic participation through communicational elements, understanding that the Common Sense of societies is in permanent dispute, construction and reconfiguration around the sense of time and the particular historical moments. Notions of interpretation of Latin American social reality are provided from the Communication, but also proposals for transformation, understanding that Latin American societies are heterogeneous and very different from continental European and Anglo-Saxon societies. Communication is focused through its communicational strategies as primary for interpretation and social transformation, not as accessory as it is theorized from Critical Thinking. At the same time, all the work reveals that it is not only the hegemonic means of communication, nor exclusively the politicians, the only common sense-building actors in societies.