In the Public Eye: The Ethical Practice of Media Psychology

Psychologists are frequently asked to work with the media in responding to current events or educating the public about psychological issues. This can run the gamut, from an occasional interview with a reporter to a weekly gig as a radio call-in host. Many psychologists have little or no training in media psychology, but it is critical to obtain such training before entering the quicksand that working with the media can easily become. There are many ethical dilemmas inherent in media work, and this article enumerates many, including competence and confidentiality. Psychologists must educate themselves about the topic being discussed, often with a "heads-up" from the reporter in advance. Reporters will often ask for clients to be provided as examples to add depth to the story. The confidentiality and welfare of the client must be considered. It is important to think clearly about many ethical issues to make working with the media a positive professional experience and an important public service.