Blockbusters and market expansion: evidence from the motion picture industry

被引:6
作者
McKenzie, Jordi [1 ]
Smirnov, Vladimir [2 ]
机构
[1] Macquarie Univ, Dept Econ, Sydney, NSW, Australia
[2] Univ Sydney, Sch Econ, Sydney, NSW, Australia
关键词
Blockbusters; Market expansion; Motion pictures; EMPIRICAL-ANALYSIS; CONSUMPTION; SUPERSTARS; DYNAMICS; SALES; GAME;
D O I
10.1007/s10824-017-9308-y
中图分类号
F [经济];
学科分类号
02 ;
摘要
Like other cultural industries, the theatrical film industry is subject to the 'blockbuster effect', where popular products often dominate their competition by orders of magnitude over relatively short-run time horizons. This paper investigates this particular feature of the industry and the implication for overall market size. Using simple regression analysis, a positive relationship between (product-level) market concentration and market size is established using weekly box office revenue data from the US motion picture industry. This empirical evidence supports a simple theoretical model of heterogeneous consumers who selectively participate in the market.
引用
收藏
页码:341 / 352
页数:12
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