The discovery of the internet by American professor Leonard Kleinrock in the 1960s had a major driver in the world of communication and information, the cause of the development of communication, both in the form of correspondence, and digital applications in the form of short messages from cell phones. Communication applications on this technology only in the form of short messages (SMS), but in the end also find data-based applications, namely blacberry messenger whatsapp, to various types of messenger on other social media, such as facebook and twitter. This study aims to find out what applications are done by mediamadura.com in communicating media coverage and agenda by using qualitative methods using phenomenology. Generate highly effective applications in communicating the performance of journalists at mediamadura.com , as this app can not only send information but also images or photos, including video content for media content. Even the editor of mediamadura.com also sends the media coverage agenda through whatsapp, and utilizes the app to hold daily meetings, between editors and journalists.
