Effect of Contact Information on the Credibility of Online Health Information

被引：22

作者：

Freeman, Kris S. ^{[1
]}

Spyridakis, Jan H. ^{[2
]}

机构：

[1] Univ Washington, Coll Forest Resources, Seattle, WA 98195 USA

[2] Univ Washington, Dept Human Centered Design & Engn, Seattle, WA 98195 USA

来源：

IEEE TRANSACTIONS ON PROFESSIONAL COMMUNICATION | 2009年 / 52卷 / 02期

基金：

美国国家卫生研究院;

关键词：

Credibility; Elaboration Likelihood Model; health information; information seeking; PERCEIVED CREDIBILITY; WEB; PERCEPTIONS; INTERNET; COMMUNICATION; SITE; FEATURES; MESSAGE;

D O I：

10.1109/TPC.2009.2017992

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study analyzed the effects of publisher contact information on the credibility of online health information. Participants (n = 144) rated the credibility of webpages with a "Contact Us" link more highly than pages that had no contact information. Other types of contact information (street addresses and email links) did not significantly affect the credibility ratings. Qualitative results indicate that the "Contact Us" link served as a peripheral cue to credibility, rather than triggering conscious analysis. This paper also discusses how the effectiveness of credibility cues can vary according to reader characteristics.

引用

页码：152 / 166

页数：15

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