E-commerce development in Chinese travel companies:: Countermeasures and trains of thought (ID: 3-070)

Catching the eyes among the public ever increasingly, the tourism industry functions as an important sector in a nation's economic development. The same is true in China. The rapidly developing Chinese tourism market has witnessed travel companies of various types compete fiercely among each other in recent years. To sharpen their competitive edge, those companies enter the market of e-commerce successively and aim to promote travel services online. Despite the trend of e-commerce application in tourism industry, travel companies shall await the proper moment to develop e-commerce by taking their actual situation into consideration. After all, those companies are adopting an entire new business type and the business environment of developing e-commerce has a big say in deciding a travel company's future. Travel companies shall take thorough analysis of the e-commerce environment so as to find the most suitable route of their development. In this thesis, the author carefully analyzes. the pros and cons of developing e-commerce in Chinese tourism industry and thus put forward relevant countermeasures and trains of thought, include cost differentiation Strategy, distinctive marketing strategy, development of new travel resources and product innovation strategy, active participation strategy, and joint development strategy.