Managing your social campaign strategy using Facebook, Twitter, Instagram, YouTube & Pinterest: An interview with Dana Howard, social media marketing manager

被引：16
|
作者：
Howard, Dana [1 ]
Mangold, W. Glynn [2 ]
Johnston, Tim [2 ]
机构：
[1] Murray State Univ, Murray, KY 42071 USA
[2] Murray State Univ, Arthur J Bauernfeind Coll Business & Publ Affairs, Murray, KY 42071 USA
来源：
BUSINESS HORIZONS | 2014年 / 57卷 / 05期
关键词：
D O I：
10.1016/j.bushor.2014.05.001
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：657 / 665
页数：9
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