A review of marketing ethics: An international perspective

被引:0
作者
Smith, NC [1 ]
机构
[1] Georgetown Univ, McDonough Sch Business, Washington, DC 20057 USA
[2] INSEAD, European Inst Business Adm, F-77305 Fontainebleau, France
关键词
codes of practice; ethics; international marketing;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:257 / 263
页数:7
相关论文
共 13 条
[1]  
Chonko L. B., 1995, Ethical decision making in marketing
[2]  
COPETAS AC, 1998, WALL STREET J E 0917, P1
[3]  
COPETAS AC, 1998, WALL STREET J E 0917, P12
[4]  
DeGeorge R., 1993, Competing with integrity in international business
[5]  
Donaldson John., 1992, Business Ethics, A European casebook
[6]  
Donaldson T, 1996, HARVARD BUS REV, V74, P48
[7]   TOWARD A UNIFIED CONCEPTION OF BUSINESS ETHICS - INTEGRATIVE SOCIAL CONTRACTS THEORY [J].
DONALDSON, T ;
DUNFEE, TW .
ACADEMY OF MANAGEMENT REVIEW, 1994, 19 (02) :252-284
[8]  
Donaldson T., 1989, ETHICS INT BUSINESS
[9]  
LACZNIAK GR, 1993, ETHICAL MARKETING DE
[10]  
SCHLEGELMILCH B, 1998, REVIEW MARKETING ETH