The Impact Study of Customer Perceived Value on Mobile Social Applications' Customer Satisfaction

The developing trend of mobile social applications is unstoppable. Both the external interface and the internal functions have deeply affected the daily use of mobile users, so mobile social applications have become normalized tools to communicate with everyone at all times. In the background of the development of mobile social applications, firstly the paper combs and constructs conceptual theories about user's perceived value theory, and user's satisfaction theory. Secondly, I make questionnaire and empirical research to explore the direct and indirect effects of perceived elements on user's satisfaction. Finally, according to empirical conclusions to improve the views in mobile platform perception, user's interaction perception and non-monetary cost perception to achieve the balance between the application service provider and the user experience.