The future of in-store technology

被引:331
作者
Grewal, Dhruv [1 ]
Noble, Stephanie M. [2 ]
Roggeveen, Anne L. [3 ]
Nordfalt, Jens [4 ]
机构
[1] Babson Coll, 213 Malloy Hall, Babson Pk, MA 02457 USA
[2] Univ Tennessee, 310 Stokely Management Ctr, Knoxville, TN 37996 USA
[3] Babson Coll, 215 Malloy Hall, Babson Pk, MA 02457 USA
[4] Univ Bath, Bath BA2 7AY, Avon, England
关键词
In-store technology; Convenience; Social presence; Retailing; Services; RETAIL FRONTLINE; ORGANIZATIONAL FRONTLINES; SOCIAL-STRUCTURE; CONSUMER; IMAGERY; IMPACT; SATISFACTION; PREFERENCES; PERFORMANCE; ACCEPTANCE;
D O I
10.1007/s11747-019-00697-z
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper introduces a conceptual framework for understanding new and futuristic in-store technology infusions. First, we develop a 2 x 2 typology of different innovative and futuristic technologies focusing on their level of convenience and social presence for the consumer. Next, we offer a series of propositions based on the idea that convenience and social presence can trigger vividness by enhancing consumer involvement, imagery, and elaboration, which ultimately leads to enhanced sales. Finally, the paper then focuses on four moderating areas-consumer traits, product/service dimensions, mental models and social networks-to understand how they might impact the vividness experienced via the technology.
引用
收藏
页码:96 / 113
页数:18
相关论文
共 103 条
[81]  
Rigby C, 2017, QUIZ BRINGS DIGITAL
[82]   The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services [J].
Roggeveen, Anne L. ;
Grewal, Dhruv ;
Townsend, Claudia ;
Krishnan, R. .
JOURNAL OF MARKETING, 2015, 79 (06) :34-49
[83]  
Rubin F, 2018, NEW AMAZON 4 STAR ST
[84]  
Ryan T, 2017, WILL 3 D PRINTING TA
[85]   Consideration of ethical attributes along the consumer decision-making journey [J].
Schamp, Christina ;
Heitmann, Mark ;
Katzenstein, Robin .
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2019, 47 (02) :328-348
[86]   Experiencing products in the virtual world: The role of goal and imagery in influencing attitudes versus purchase intentions [J].
Schlosser, AE .
JOURNAL OF CONSUMER RESEARCH, 2003, 30 (02) :184-198
[87]   Humanizing Products with Handwritten Typefaces [J].
Schroll, Roland ;
Schnurr, Benedikt ;
Grewal, Dhruv .
JOURNAL OF CONSUMER RESEARCH, 2018, 45 (03) :648-672
[88]   Do satisfied customers buy more? Examining moderating influences in a retailing context [J].
Seiders, K ;
Voss, GB ;
Grewal, D ;
Godfrey, AL .
JOURNAL OF MARKETING, 2005, 69 (04) :26-43
[89]   The impact of anticipating satisfaction on consumer choice [J].
Shiv, B ;
Huber, J .
JOURNAL OF CONSUMER RESEARCH, 2000, 27 (02) :202-216
[90]  
Sifferlin A, 2013, MY NOSE MADE ME BUY