Organizational business strategy dimensions modeling

被引：0

作者：

Pasic, M.

Sunje, A.

机构：

来源：

Annals of DAAAM for 2004 & Proceedings of the 15th International DAAAM Symposium: INTELLIGNET MANUFACTURING & AUTOMATION: GLOBALISATION - TECHNOLOGY - MEN - NATURE | 2004年

关键词：

business; strategy; competitive advantage; market;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The aim of this paper is to develop a model that describes organizational business strategy dimensions modeling. Looking through the optics of identified strategic triangle - customers competition and organization itself, defined business strategy represents clear organizational positioning towards a competition and customers. Business strategy defined in such a way reflects all relevant aspects of strategic architecture and business philosophy is called generic business strategy Generic business strategy, thus is observed through two dimensions. The first dimension is organizational competitive advantage and the second is the level of market coverage.

引用

页码：335 / 336

页数：2